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By Admin | 17 March 2022

Don’t Have Time For Omnipresence? Pick The Best One!

How to choose best social media platform for your business?

Omni presence has become the need to build brand identity and as audience are scattered on different platform you may need to be available on every platform.
But if you are at the initial stage and have no time to create strategy for each platform then best option is to pick one social media platform best for your business.

Aren’t you shock? In the digital world where omni presence is the need to make till the end game, I am advising you to pick one social media platform.

The next part of the blog is gonna clear your query.

First, let’s understand what is omni presence?

What is Omni Presence?
A dictionary describes Omni presence as “is the property of being present everywhere and anywhere.”
It is no different in marketing or social media context. To be omnipresent in marketing means to be present everywhere and anywhere by your content for your audience.

Which social media platforms are at top to make presence?
There is 100+ social media platform out of which I have listed 6. These 6 social media platforms comprise almost all traffic of social media users.
  1. Facebook has 1.93 billion daily active users.
  2. Instagram has 500 million daily active users.
  3. YouTube has 361.23 million daily active users.
  4. Twitter has 206 million daily active users.
  5. LinkedIn has 310 million monthly active users.
  6. Pinterest has 459 million monthly active users.

Sadly, if you’re covering Facebook- the globally active platform- would not make sure you’re talking to your clients. Maybe they are spending time on any other platform.
Is Bigger Audience Always Better Audience?

But when you are running a business, it is impossible to find out time to be active on every social media. Following are some measure reasons to not try to cover every platform on at initial stage.

Why not to go for omnipresent for social media?
  • Every platform has a different purpose and way of telling stories. So, your message on every platform must be contextual i.e., format should differ from platform to platform.
    For example, you cannot use text on Pinterest but using text you can get effective results on LinkedIn or twitter.
  • Audience demography changes as platform. You cannot talk in similar manner to different age group or gender. You have to change your tone accordingly.
    For example, when you are active on Instagram, you can use friendly tone as audience on Instagram are in between 25-34 whereas when you choosing LinkedIn as a communication platform, you need to choose the path decent friendly or professional.
  • Remember that every platform is not for you. You cannot sell your cupcakes on LinkedIn or your software development clients are not spending time scrolling reels on Instagram.
Hence, you have to go for the one and the best social media platform for your business.

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How to pick the best social media platform for your Business?
Following are the 6 steps to be follow while picking the best social media platform for your business.

  1. Be clear with your social media goal
    Every strategy of any business is created with keeping the goal in mind. So, you have to be specific with the reason why you are starting out social media.
    Your goal can be brand awareness, drive traffic to your website, convey peoples to visit your physical stores, it is just a mean to communicate with your audience etc.
    The platform differs from goal to goal. For instance, if providing customer support is a priority for you, you should prioritise Twitter and Facebook above Instagram.

  2. Consider nature of your business and product
    Your business type i.e. B2B or B2C has influence on making decision of choosing social media for your business.
    B2C business requires a visibility, engagement and interaction as much as possible, for that Facebook, Instagram would be the best choice. Whereas, LinkedIn helps B2B companies reach current and new clients while also establishing a personal connection.

  3. Hold on to the format of your content type
    Which format of text, tone you are going to use to spread your message to the world. As images works better on Instagram, text works good on LinkedIn or twitter.
    Sharing meme is not considered a good way to communicate on LinkedIn but it will get appreciated on twitter, Facebook, Instagram. So, you’ve to consider type of content you are going to use.

  4. Give a shot to your audience demography
    Identify your audience based on their demography. Be specific as much as possible since it will help you to make your decision easier.
    To find out demography of your ideal audience, start by answering following question:
    Who is a typical consumer for you?
    What are their ages?
    Is it a man or a woman?
    What is their level of education and income?
    What else do they care about besides your goods and service?
    Use the answers to these questions (along with any other applicable questions related to your business or sector) to help you create a profile of your target audience.

  5. Study the platform and their uses
    Study the platform, get to know audience demography of their users, what kind of content are getting high engagement at that particular platform.
    Each social media platform has an own personality and communication style. Twitter is wonderful for discussing current events and trendy issues, whereas LinkedIn is great for sharing professional experience and company information.
    Check out the following infographic will give you an overview of platform and their uses:
infographic representation of top social media and its users

  1. Match the platform with your audience
    Now, you know who’s it for i.e. you’re ready with the demography of your targeted audience and you’ve researched platforms too. Its, time to match your need with platform specification.

  2. Research your competitors
    Who said competition is bad? Competition is always a good thing. It forces us to do our best. And do you know what is the best part of competitor? It lowers your work if you understand their strategy of getting results or success.
    Research where your competition is communicating with your audience. And analysis whether your competitor is performing well on the platform or not. If it seems to work well than, why wait? Go for that platform. If not working well than ta-da you saved your time wasting on a wrong platform.
    (Note: The reason of failing on that particular platform can be content too!)
  3. Related Blog: How To Spy On Competitors

  4. Participate in forum discussion
    Forums are the platforms where experts and learners jump into the same discussion. From here you can find out where your customers are wanting you to communicate and can also able to figure out where your industrials experts are spending time.
  5. Related Blog: Why & How To Use Forums For Business?

  6. Hope for the best but prepare for the worst
    Platforms come and go. Relying on one platform might be dangerous for long term sustainable business. But you can easily drive your loyal audience from one platform to other if platform goes down or banned.
    When TikTok got ban in India the influencers have successfully driven their followers to Instagram(reels). This could only happen when you build a loyal fan base on that platform.

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Wrap it!
Am I emphasizing on just rely on one platform for your business? NOT AT ALL. Covering all social media platform i.e. being omni present require a lot of work which will be impossible to do at an early stage.
Hence, start by choosing the most important platform for your business and expand your business using that platform then move on to the next one.

I hope you find it useful. if you need any help in marketing your business feel free to contact us.
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