By Admin | 11 Sep 2021
How to choose the best Google AdWords campaign type for your business
Building online presence on social media and updating content on website, are okay.
But now its high time where many businesses are doing great online already, and if you want to grow soon or you have something that needs to be sold in short period of time you will need paid online promotion. That’s where the need of google AdWords or social media ads platform come into picture.
When you have decided to promote online the top most choice you have to make is to choose between google AdWords and Facebook ad manager based on your end goals of your business. let’s cover it too!
Here the main topics this blog cover (You can directly jump on desire one)
How do you find out whether you should run Facebook ads or google ads?
What is google AdWords?
How to choose the best Google AdWords campaign type for your business?
Let’s dig into each topic!
But now its high time where many businesses are doing great online already, and if you want to grow soon or you have something that needs to be sold in short period of time you will need paid online promotion. That’s where the need of google AdWords or social media ads platform come into picture.
When you have decided to promote online the top most choice you have to make is to choose between google AdWords and Facebook ad manager based on your end goals of your business. let’s cover it too!
Here the main topics this blog cover (You can directly jump on desire one)
How do you find out whether you should run Facebook ads or google ads?
What is google AdWords?
How to choose the best Google AdWords campaign type for your business?
Let’s dig into each topic!
How do you find out whether you should run Facebook ads or google ads?
The primary difference can be described by this simple statement, “Facebook ads helps customer to find your business. Google ads helps you to find your customer.”If you are full with your audience demography and interest, you will use Facebook ads. As Facebook show ads on the user’s interest and activity on its platform.
If you want to target people based on their searched history or keywords, you will use Google AdWords. As it shows ads based on the keywords searched.
In rest of the blog, we will talk about google AdWords which doesn’t mean I am favouring one over the other. Both are necessary to grow our business online but depends on your goal and budget.
What is google AdWords?
Wikipedia defines google AdWords as,“Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.”
Google AdWords is most used online advertising platform followed by Facebook and Instagram ads.
How to choose the best Google AdWords campaign type for your business?
Most of the time people spent their time thinking of what goal and format to select. or get confused on the type of ad format. There are 7 types of campaign named as Top four i.e., search, display, shopping and video are most used and loved by marketers.Below are the details about these four formats.
1. Search: Reach customers interested in your product or service with text
The search ad format is one of the most popular ad formats of AdWords. It also known as PPC.Below I am sharing the goal when you can use google search ad.
- To get high quality:
This type of ad will provide high quality as it appears based on a selected keyword. If the person searching for a query that contains your keyword, then it will surely be your potential customer. - To sell on emergency:
Consider you are a decorator or event planner then you can use this type of ad when it’s a wedding season. - To sell special product:
Like coranto or dairy milk launches its new flavour at valentine’s time. Similarly, if you have some special product for a limited type, use google search ad format. - To generate high traffic for your website:
If your website traffic is too low, you can use this type to increase it by biding the relevant keyword. - To promote on a small budget
If you have a small budget then this is the best ad format you can use to get the best result with your budget.
It appears above and below of the organic result. As shown in the following image:
What are the main components of google search ads?
URL : You can choose your website as a URL or any webpage of your website where your audience will land but this will be the displaying URL, we will recommend you to use as short as possible.
Headline: Give a quick idea about your service or what user gonna find on landing page. Remember to use your targeted keyword.
Descriptive text: Inspire your audience to click on the link by writing curiosity, urgency, FOMO etc. Don’t forget to use keyword and location (if possible).
URL : You can choose your website as a URL or any webpage of your website where your audience will land but this will be the displaying URL, we will recommend you to use as short as possible.
Headline: Give a quick idea about your service or what user gonna find on landing page. Remember to use your targeted keyword.
Descriptive text: Inspire your audience to click on the link by writing curiosity, urgency, FOMO etc. Don’t forget to use keyword and location (if possible).
If you have a small budget then this is the best ad formats you can use to get the best result within your budget.
2. Display: Run different kinds of ads across the web
The display ad is another most useful form of a google ad.Following are the goals when you can use google display ad format.
- When you don’t want to wait for the user to search for your product or service
- When you focus on brand awareness around your potential customer
- When you don’t want to sell in a hurry
- When you want to use photos or videos to promote
- When you want to run retargeting campaign
It appears on the Google Display Network.
The Display Network is a collection of websites including specific Google websites like Google Finance, Gmail, Blogger, and YouTube that show ads. This network also includes social media sites, mobile sites, and apps.
What are the main components of google display ads?
Ad copy : You can choose your website as a URL or any webpage of your website where your audience will land but this will be the displaying URL, we will recommend you to use as short as possible.
Landing page: Give a quick idea about your service or what user gonna find on landing page. Remember to use your targeted keyword. Related link : 9 Landing Page Tips That Converts [+ Best Landing Page Builders]
Ad copy : You can choose your website as a URL or any webpage of your website where your audience will land but this will be the displaying URL, we will recommend you to use as short as possible.
Landing page: Give a quick idea about your service or what user gonna find on landing page. Remember to use your targeted keyword. Related link : 9 Landing Page Tips That Converts [+ Best Landing Page Builders]
In a nutshell, display ads let you put your ads directly in front of your customer without waiting for them to search for your products or services.
3. Shopping: Promote your products with Shopping
If you are a retailor or have a product to sell, then the shopping ad can be proven to be the best ROI ad format for you.Use shopping ads:
- When you are aimed or offered a specific product to sell. Supposing it’s a festival or wedding season, you can run an ad for high heeled footwear and traditional footwear for boys.
- Want to leave on Google when to display your ad. If you don’t know enough data about your audience, you must use this format.
- Don’t know how to do a keyword search or don’t have time to search for keywords. Google will use merchant centre data to display your ad. And believe in Google, it will surely put your ads on the potential buyers.
- Want to be present at the top of the search result as the shopping ads appear at the top of the search ads.
- Looking to boost the sale for your online store as it will drag a potential customer to your online store.
It appears on the top of the search engine result page & in the shopping tab. Check the below image.
What are the main components of google shopping ads?
Product Image : Use high quality image for the product that must catch the eyeballs of your audience.
Product Title: Describe your product
Price :price of your product
Online Store Name : your website name
Offer : If you are providing any offer like discount or free delivery
Product Image : Use high quality image for the product that must catch the eyeballs of your audience.
Product Title: Describe your product
Price :price of your product
Online Store Name : your website name
Offer : If you are providing any offer like discount or free delivery
4. Video: Reach and engage viewers on YouTube and across the web
Now a days, videos are considered to be the best ad format to catch audience attention. As it has movement and sound, which help to build trust and convey your message in an effective way.When you can use video ad?
- When you want to promote your business, generate leads, sales, brand awareness etc. on YouTube or in a video format; you will use video ad.
- When you want to show ad on a particular channel.
Depending on a type of video ad formats such as Skippable in-stream ads, Non-skippable in-stream ads, Video discovery ads, Bumper ads, Outstream ads, Masthead ads; the add appears on
- On YouTube watch pages
- On YouTube videos
- On YouTube search results
- Alongside related YouTube videos
- On the YouTube mobile homepage
- On websites and apps running on Google video partners
What are the main components of google video ads?
The component differ from type to type, basic components are as follows
Video or image : High quality with engageable video content with the require amount of time duration depending upon selected video type. Or a ad copy.
Title: Headline that includes keyword
Descriptive text :Gives a brief description about your business or ad in form of text
The component differ from type to type, basic components are as follows
Video or image : High quality with engageable video content with the require amount of time duration depending upon selected video type. Or a ad copy.
Title: Headline that includes keyword
Descriptive text :Gives a brief description about your business or ad in form of text
5. Smart: Reach your business goals with automated ads on Google and across the web
You just need to create ad and depending upon the keywords, google will automatically place your ad to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.6. Discovery: Run ads on YouTube, Gmail, Discover, and more
It is best choice if you want to retarget the people who have visited you by using high visual on their google feed.7. App: Drive app promotion across Google’s networks
To promote your business app or gaming app you can use this format.You can promote your app on Google Search Network, Google Play, YouTube, Google Display Network.
Bonus tip for you!
Don’t forget to add negative keyword for your next AdWords campaign. Yes! This is the most important tip which prevents wasting money on irrelevant click.Use of negative word ensures that your ad does not show up for that particular word. As your ad doesn’t appear in any is irrelevant search which lead to save your money on useless click.