You must have seen sponsored post after every 5-6 post on social media. These are promotional posts.

What is promotion?
Promotion is an activity of promoting or advertising something, so that everyone gets aware of it. Any business requires promotion, be it entertainment, service based or product based. We are doing promotions to grow business from decades. As time passes, the way of promotion changes. Since decades we use hoardings or brochures, posters, templates, newspaper, TV or radio etc. But now the population is rapidly moving towards internet and mobile devices, hence we have to promote our business on digital world.

What is Digital Marketing or Online Marketing?
Wikipedia defines digital marketing as Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. In simple word, marketing your business through internet and digital devices is digital marketing.

Before discussing importance and benefits of digital marketing let’s look on limitation or drawbacks of traditional marketing:

• First of all, you cannot track that how many people have watch your commercial, templates or hoardings.
• There is no way to target potential customer directly. Suppose you are selling baby product, then your consumer probably will be the married couples, not bachelors or unmarried. But in traditional way of marketing you have no control on audience.
• Advertising is difficult for a small business as hoarding or templates are expensive.
• Editing is not possible. Suppose you print templates to advertise your product and then want to change any information on template or may be printer may have mistakenly printed some wrong information, in both these cases you have to print new templates and either of one will have to face loss.
• You won’t be able to track customer’s feedback or their reactions on advertise.
• It limits your business reach.

But it doesn’t mean that you should drop all the methods of traditional marketing as some of the tactics like business card, phone calls, personal visits are still effective. Hence, combine both the methods and get the best results.

Why digital marketing is so important in today’s world?
According to Statista almost 4.57 billion people were active internet users as of July 2020, encompassing 59 percent of the global population.
Back to 90’s, the peoples were used to read newspapers, watch TV or listen radio. Hence, businesses use these medium to advertise their services or product. Now, more than the half population uses internet and smart phones. Hence, we need to advertise our product or services in digital world.
Day by day competition increases so you have to present your business at digital platforms. You have to deliver your services or product at customer’s doorsteps.

Reasons why you should use digital marketing for your business?

• It drastically increases your reach. No matter what is your business’s physical location is, your business can reach global market place.
• You have full control on whom to show your ads. You can select your potential customer based on specific location, gender, age, interest, device, language etc.
• Social media helps you to build trust as it makes interaction between you and your customer easy. It also increases customer’s loyalty.
• While running campaign, optimization is possible. That means once you start your campaign and then find out improvement in it, you can edit it at any time without any cost.
• Split testing is possible. You can test between two of ad copy which one is performing well and accordingly you can take decisions.
• You can get customer reviews, feedback on instant bases. You can easily get what they desire from your business.
• Above all of this, most importantly digital marketing is cost effective. Even you can promote your business organically by sharing your product or services on social groups.

Let me sum it up, you must have to flow with the time otherwise you will be left behind. It becomes so important for any business to reach their audience before your competitor do it instead of you.

If you need any consultant regarding digital marketing you can contact us.
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